gila.primak@gmail.com
Gila Primak
Intentional voice systems for visually intelligent brands.
I write quietly confident copy for brands that know who they are and care how they sound.
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Collaborations
Portfolio
BRANDING
A SPACE IDENTITY
Creating Luxury Design Language
METEORA ECO-FASHION
Core Brand Vision
MIAMI LUXURY LIVING
Creating a Premier Residential Identity
MEDTRONIC NELLCOR
Branding Medical Innovation
COOL-GIRL MINIMALISM
Naming a Fashion Brand
CONSTRUCTION GIANTS
Branding Premium Industrial Equipment
QIWI GLOBAL
Humanizing Financial Terminals
FIRST ELECTRIC PICKUP
Naming an Automotive Innovation
ADVERTISING
COGNIZANT IN INDIA
Tech Giant Billboard Campaign
REWARDS CAMPAIGN
Digital Banking with Personality
MAKING ZARA SOUND AMERICAN
British to US Retail Adaptation
MEDTRONIC CRANIAL
Engaging Neurosurgeons at Elite Symposium
STRATEGY
ETA'S VERBAL IDENTITY
Defining the Payments Industry’s Voice
ETA WEBSITE OVERHAUL
Transforming the Payments Industry Hub
ACCOUNTING FOR HUMANS
Clear Language for Tax Technology
ALTOPASS INNOVATION
Authentication Without Passwords
STORYTELLING
U.S. ARMY REBRANDED
A New Era for the U.S. Army
A CHILDHOOD VIGNETTE
Exploring Memory
ARTISANAL WINE
Tradition and Technology
ARTS & CULTURE
TBC GALLERY
The Haunting Cityscapes of Vera Pagava
BARBICAN COLLECTION
Fine Art Brutalist Object Series
TBC GALLERY CENTENNIAL
Artist Catalog and Wall Texts
TABLET MAGAZINE FICTION
Emotion Across Languages
ARCHIVAL DIALOGUES
Curating Cultural Memory
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gila.primak@gmail.com
